SEO and content marketing
Writing for search without writing for search engines
The keyword tells you what to write about. It does not tell you how the sentence goes.
3 min
Blog
Journal.
What we run into along the way: on designing, on building, and on why a decision does or does not hold. Not news — the pieces we would have wanted to read ourselves.
- Web design and development
Dark mode: preference or default?
Your visitor does not pick dark mode on your site. It is already on when they arrive.
3 min - Branding and identity
Colour in branding: what it does and does not do
Blue does not mean trust. Colour does something more useful, and more controllable.
3 min - Web design and development
What a slow site costs you
Speed is not a detail you fix at the end. It decides how many visitors ever see what you built.
4 min - Branding and identity
Your brand starts with a choice, not a logo
A logo is a signature. It only works once there is something to sign.
3 min - Web design and development
Custom design or template: when each one is right
A template is not the cheap version of a custom design. It is a different trade.
4 min - Web design and development
Web typography in 2026
Variable fonts and clamp() solved the technical half. What is left are mistakes about space.
3 min