RVYN Athletic
For RVYN Athletic we built one digital fitness ecosystem where shop, coaching, training and community come together — a brand-led website, a smart intake with personal advice, and separate spaces for clients, trainers and management.
- Year
- 2026
- Industry
- Fitness & coaching
- Scope
- Web design and development / Branding and identity
- Timeline
- Ongoing
The challenge
RVYN did not want a webshop, a form and coaching software stitched together from different vendors. It wanted one central environment that ties commerce, guidance and community together in a way that makes sense.
- One strong brand site that tells clothing and coaching as a single story
- A smart intake that quickly shows visitors which track fits them
- Personal advice based on goals, experience, lifestyle and limitations
- A space where clients follow their training, nutrition and progress
- A workspace for trainers to manage clients, plans and check-ins
- One central admin for orders, content, stock and coaching
The intake works as an advice tool and a qualified lead generator — not a generic offer, but a profile that shapes what comes next.
The custom build
Not a standard template, but a coherent platform built around RVYN's own way of working. The parts share one visual identity and connect in content — from first contact to long-term guidance.
Brand-led website & shop
A minimal hero carrying “Build more than a body.”, two clear next steps, and navigation where clothing, coaching and challenges meet.
Interactive twelve-step intake
Large answer cards, a visible progress bar and instant feedback. Follow-up questions only appear when they are relevant, such as after an injury.
Dynamic advice & recommendation flow
The answers form a personal profile that turns into training guidelines, nutrition values and one fitting coaching track.
Personal client portal
A secure dashboard with the next session, daily goals, a nutrition log and progress — training, nutrition and coaching in one calm space.
Separate trainer portal
A workspace for coaches with open check-ins, clients who need attention, a plan builder and reusable templates.
Full admin environment
One dashboard for clients, orders, stock, content, coaching and challenges — with quick actions and separate roles.
One platform, three environments
The roles were built inside the same ecosystem. Information stays central, while every user gets a clear, task-focused interface.
Work on personal goals every day
Training, nutrition, progress, check-ins, messages and challenges
Guide clients and adjust programmes
Client management, plan builder, check-ins, chat and progress analysis
Run the whole RVYN organisation
Coaching, shop, clients, content, analytics, tasks and challenges
Design & experience
RVYN's digital identity runs consistently through the whole platform — from the commercial site to the admin environments.
- Strong black-and-white contrast with dark red as the action colour
- Large, heavy typography for energy and recognition
- Dark environments for admin and coaching, a lighter one for the client
- Clear cards for statistics, programmes and actions
- Responsive layouts that stay usable on any screen
Why this project stands out
For RVYN, strategy, brand, conversion and internal operations were brought together in one custom platform. We are now working on a full rebrand and a new, community-driven sports platform.
- A full customer journey, from homepage to personal coaching advice
- A custom intake and recommendation system based on user input
- Three connected portals for clients, trainers and admins
- A scalable base for plans, local trainers, challenges and events